NovelTags Chapter 158
Chapter 158
Chapter 158 Completely convinced little horse brother!!
“Mr. Zhang, what’s wrong with you?”
Seeing Zhang Yiming looking at his mobile phone, the whole person looked like he wanted to cry, Lin Dong, who was responsible for shaking data monitoring, and other staff members were suddenly a little confused about their boss, but they were also people who had seen strong winds and waves
Why is it suddenly like two people?
“See for yourselves!”
Zhang Yiming did not explain, but put the mobile phone on the table and pushed Lin Dong with a suspicious face, but still picked up the mobile phone and glanced at it, but when he saw the shareholding structure of Block Hand Technology Co., Ltd., he directly burst out with a foul mouth
“Sleeping, the block hand was actually founded by Jiang Chen and Little Brother Ma and the Dust Investment Club?”
Lin Dong looked shocked until this moment, and he finally understood why the boss, who was fine before, suddenly turned his emotions and became solemn after looking at the mobile phone
The reason is here because the founder of this company turned out to be Jiang Chen
And in addition to Jiang Chen, there is also Brother Xiaoma, plus a mote investment club” How so? ”
“Block hand, it was actually founded by Jiang Chen?”
“Now it’s trouble!”
Lin Dong said, feeling that the matter was getting more and more serious, he felt that the hand was menacing, probably coming to the shaking shade, and now he can be sure
And firstly, in addition to Jiang Chen, the Wang Fried Group also involved those bigwigs in the dust investment
The amount of money that these people can use together is more than several times stronger than Shake Yin.
And that’s not the most terrifying and scary what?
The most frightening thing is that Jiang Chen relies on the huge amount of funds and marketing methods to carry out, which is the most unsolvable marketing battle with Wang Laofu first
Later, the marketing battle between Shunfeng and three links and one delivery is enough to show that Jiang Chen is extremely good at grabbing the opponent’s market share by fighting marketing wars
Moreover, it is often to the point, and it can be seen from the short video incentive plan launched by the block hand that Jiang Chen understands the market too well, the user too well, and the opponent too well
Short video creators want to make money, he launched a short video incentive plan Douyin adopts a centralized operating model where traffic is heavily concentrated on which popular videos or vloggers with a large number of fans
Then the promotion of the block hand, in turn, gives more newcomers the opportunity to come out and carries out a fatal blow to the psychology of short video creators and the weak links of shaking shade, which can see the horror of Jiang Chen
What’s even more terrifying is that no one knows if Jiang Chen has other backhands.
This is the most disturbing “Mr. Zhang, what should I do now?” ”
Lin Dong looked at Zhang Yiming and Zhang Yiming for help, “What else can I do?” ”
“Jiang Chen targets our weak link, then let’s increase this link.”
“You immediately come up with a corresponding short video creation incentive plan, increase the number of places to 90 people, and adopt the method of ladder rewards.”
“The top twenty will be rewarded with 10,000 yuan each.”
“Twenty-one to fifty people, each will be rewarded with 7,000 yuan.”
“Fifty-one to ninety, each person will be rewarded with five thousand yuan.”
“And promote each award-winning work on the corresponding platform”
Soon “ninety places, will it be too much?” ”
Lin Dong asked to know that the first phase of the short video incentive plan introduced by Jiang Chen only has thirty places
Ninety places is really too much in his opinion, and after one period, he will pay a lot of money to go out, but Zhang Yiming shook his head: “Ninety places is not much, and now is not the time to feel sorry for money.” ”
“Jiang Chen introduced a short video incentive plan.”
“There is only one purpose, that is, to divert high-quality short video creators, once the high-quality short video creators are gone, then the quality of short videos on the platform will decline, and once it declines, users will begin to lose.”
“One trade-off.”
“This is a very serious thing.”
Excellent short video creators are the soil for users to grow, and Jiang Chen wants to divert shaky short video creators, then he must target this point to fight back if the short video incentive plan introduced is not as good as the block, then it is completely meaningless
Since you want to fight back, the incentive plan introduced must be greater than the block hand, only in this way can we stabilize the authors who have not been lost, and even attract the lost short video creators back
“Okay, I’ll do it right away!”
After Zhang Yiming finished speaking, Lin Dong also wanted to understand the stakes, and it didn’t take long to do so
The refined, short video creation incentive plan was announced in Douyin!
With the announcement of the short video creation incentive plan, sure enough, many short video creators who are shaky are attracted by this plan!
There is no way, although the head reward quota is not as many as a hand, only twenty places reward 10,000 yuan
But the victory is in the middle tail, and the reward for shaking is many! One is thirty reward places and the other is ninety reward places
The probability of the latter winning a prize is obviously more than the former, so soon, the short video creators of Douyin were stabilized, and even many previously lost authors began to return to Douyin
“Mr. Jiang, Douyin has also come up with a short video incentive plan, and many short video creators from Douyin have signs of returning!”
On the third day of the short video incentive plan of Douyin, the data of the block hand was feedback, and someone immediately put the file on Jiang Chen’s desk Jiang Chen glanced at the document, and immediately noticed that in just three days, the single-day video release volume of the block hand has begun to become a downward trend!
He doesn’t need to think about it and knows that this is the role of the Douyin incentive plan, causing short video creators to return to the stream, “This Zhang Yiming still has real skills!” ”
Jiang Chen praised him and thought that Zhang Yiming would definitely come up with a corresponding way to stabilize the short video creators on his platform, but he did not expect that it would be so fast
It seems that in his previous life, Zhang Yiming was able to grab such a large market from the hands of blockers, and even promoted shaking shade abroad, not without reason Zhang Yiming’s single-the-art ability is definitely not bad
“President Jiang, when is all this, you still have the mind to evaluate others, what should we do now, you have a word!”
Seeing that Jiang Chen was burning his eyebrows, he was still saying that Zhang Yiming’s ability was good, and the block hand staff in the office immediately jumped to his feet anxiously, but Jiang Chen still waved his hand calmly: “No hurry!” ”
“This is not in a hurry?”
Everyone’s eyes widened, and they didn’t know whether to say that Jiang Chen had a big heart or a good mentality!
“You look at the data, although the number of videos we release in a single day is showing a downward trend, but you see our users’ daily activities, which are increasing every day, not only that, but also our video library, have you paid attention, it has exceeded 200 million!”
“This means that all the short video creators on our block hand platform add up to 200 million videos!”
“In other words, the effect of our event is still very significant!”
At the beginning, the purpose of holding this event was obvious, which was to attract short video creators
Because after attracting short video creators, the platform’s video library can be enriched After all, the size of the video library represents the richness of the platform’s content
If there are few videos in the video library, even if there are users, it will definitely be lost, so as long as the video volume of the video library goes up, then this wave of short video creation incentive plans is effective
Even if the short video author returns to the shade, it is a steady profit, not to mention, after the video library is enriched, Jiang Chen can also carry out his second step plan!
Red envelope marketing In this world, the routine of swiping short videos to earn red envelopes has not yet appeared once you brush short videos in blocks, you can receive red packets
This is definitely a super king fried, can attract a large number of short video users, once these people pour in, if there is not enough video volume in the video library to support, support the rich video content, then even if these users are attracted, they will eventually leave!
But having a large and rich video library is different, after the influx of users into the block, rich and high-quality videos can convert users who have been grabbed from Douyin or other small platforms
And this is also the reason why Jiang Chen does not directly come up and fight a red envelope marketing war
Because there are no videos in the video library, you send red envelopes to brush up these few videos, not to mention seizing the market of shaking, it is estimated that the red envelope money has been sent, and the user has not stayed so Jiang Chen will first withdraw from the short video creation incentive plan, so as to divert high-quality short video creators across the network to enrich the video library of blockers
This is a link and a link, so after seeing that there are already 200 million videos in the video library, even if many short video creators are lost, Jiang Chen is not afraid
Because soon he is about to start his second wave of marketing, once the activity of brushing short videos to receive red envelopes is launched, it will definitely cause a big earthquake in the entire short video industry and divert a large number of users from Douyin
Once the block hand has a large number of short video users, then it will feed back to the short video creator, after all, once the block hand has more users, the traffic will be large, and if the traffic is large, it will be relatively easy to make money
In layman’s terms, high-quality short video creators can attract users through good works and more users, and can also attract the influx of short video authors
Once the block hand grabs the user of Douyin, are you afraid that there will be no author to Shake Yin to post the video?
This is where Jiang Chen’s real confidence lies: “You don’t have to care about this matter, I will personally solve Jiang Chen and say that everyone couldn’t help but breathe a sigh of relief when they heard this.” ”
Personally solving these words, as if they had taken a reassurance pill, the hanging heart fell directly and waited until Jiang Chen said that he had solved it personally, which meant that this matter would be solved soon!
“Okay, let’s not bother President Jiang!”
Everyone retreated with interest, Jiang Chen took out his mobile phone and dialed Brother Ma’s phone
Penguin, prestige, these two big killers, Jiang Chen has not yet used it now, he can use “President Ma, our second step plan can almost be carried out!” ”
After the call was connected, Jiang Chen didn’t have any nonsense, and said straight to the point.
“That’s a good feeling, I’ve been waiting for your second step plan for a long time!”
“Tell me, what is your second wave plan?”
Little Brother Ma asked curiously as Jiang Chen immediately planned to pass the brush
The marketing plan for receiving cash red envelopes in the short video was said in detail When Jiang Chen finished speaking, the little horse brother was stunned for more than thirty seconds, then he took a deep breath and exclaimed: “Short brush short video to receive red envelopes, genius!” ”
“This is a genius!”
“Brother Jiang Chen, what is going on in your head?”
“You can also think of this kind of marketing?”
“If you do this, this entire short video industry is definitely going to earthquake!”
Before Jiang Chen said in shock, he had absolute confidence to grab half of the user market from Shake Yin’s hand, and he still had some doubts
But when he heard what Jiang Chen said, he knew that Jiang Chen was not bragging that if he invested a lot of money and disassembled it into countless red envelopes with a few cents and a few cents, he could only receive it by brushing a short video
With the urine nature of the Chinese people, there are definitely a large number of users who will be attracted to such marketing means, although it requires a lot of capital investment, but undoubtedly the best effect and the fastest efficiency!
“Brother Jiang Chen, I finally know why Teacher Ma said don’t fight with you in marketing, you have too many marketing methods, people can’t guard against it!”
Little Brother Ma sighed and was extremely qingsu at the same time, he had found Jiang Chen to make a short video together, otherwise just grabbing the market would be enough for him to be uncomfortable!
But now it’s different with Jiang Chen, a marketing master, here, it seems that everything is not so difficult!
“When will it start, and how do you need me to cooperate?”
Little Brother Ma asked, “I have prepared the promotion video, the time is set for August 23rd, when our marketing advertisements will be pushed simultaneously on the whole network!” ”
In addition to penguins, Jiang Chen also contacted the major portals of the whole network and spent a lot of money to buy and promote resources: “Why is it set for August 23rd?” There is still more than half a month to go, shouldn’t we strike while the iron is hot? ”
Little Brother Ma was a little puzzled in his opinion, since the marketing advertisement had already been filmed, there was no need to delay it until half a month later
But Jiang Chen shook his head: “On August 23rd, there was an event ceremony in Shakeyin, inviting a large number of high-quality short video creators and celebrity Internet celebrities to go out, and at that time, the whole network placed marketing advertisements, which could catch them off guard and let them not have any reaction time!” ”
As soon as this word came out, the little pony brother was completely convinced!